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How do I choose a perfume?

Frangrances are about your emotions -what you feel when you perceive a smell. It either appeals to you or not, by bringing memories or feelings. It's for you to decide what kind of smell you like and willing to wear.

How do I know what frangrances smell like?

Because our sense of smell is emotional, you can classify the frangrances you've worn into different families. You'll probably find that they fall into 2 or 3 families. Once you know the family you like, then you know what kind of smell you really would like.

What's the difference between 'parfume' and 'toilette'?

Eau De Parfume (EDP) contains 10-20% of perfume oil and it's a very popular concentration among women's fragrances. It can last 6-8 hours. The prices can exceed Ν20,000. Eau De Toilette (EDT) is probably the most popular concentration among designers fragrances for men. It contains 5-15% of perfume oil and can last between 3-6 hours. The prices are moderate but don't be surprised if you end up paying up to Ν30,000.

Can I tell if I like a fragrance by sniffing the open bottle?

No. When you sniff an open bottle, your nose inhales the sharp bite of alcohol and the volatile top notes. A fragrance needs your skin to come alive. It blooms as it reacts with the warmth of your body to create a fragrance that's unique for you.

.How should I store my perfume?

Keep your perfumes in a cool, dry place and away from direct sunlight or heat sources. Extreme heat or cold will upset the delicate balance of the oil and change their scents. The best place for a perfume is in a closed drawer or wardrobe.

Can I wear 2 fragrances at once?

Preferably not. Because each perfume is a balanced, complete creation. If you wear one fragrance on top of another, you may create a sensation but more likely you'll produce an odour.

What's the best way to spray-on perfume?

Spray about 20cm away from your skin. An even spray over a wider area will help your fragrance last longer than a generous amount in a small area. Don't rub the wrist against the other to dry the fragrance because you'll bruise the notes and dull their development. Simply allow it to dry up on its own.

Why should I wear a perfume?

Because it helps us feel good about ourselves and others. Recent psychological tests show that people who use perfume regularly have a more festive attitude towards socializing and may be more socially skilled than those who seldom or never wear it. Perfume makes you more confident of yourself.